My Portfolio

Your Partner in Professional Brand Identity Design

I'm Umair Arif Creative Brand Identity Designer

E: hello@umairarif.com

T: +92 3000 32 34 23

ABOUT ME

Crafting Unique Brand Identities That Inspire Trust And Leave A Lasting Impression

Hello, I’m Umair Arif – a dedicated Brand Identity Designer with over 9 years of professional experience. I specialize in creating logos, color palettes, typography systems, and brand guidelines that help businesses establish a strong, cohesive, and memorable presence.

Throughout my career, I’ve collaborated with global brands including the American Red Cross and the Hollywood Chamber of Commerce, as well as 1000+ businesses worldwide through Fiverr and Upwork.

My approach blends creativity with strategy—delivering brand identities that are not only visually striking but also aligned with business goals, ensuring long-term recognition and growth.

MY PROJECT

American Red Cross – Knee Support Packaging Design

Created professional packaging for the Knee Support product line, focusing on clarity, trust, and brand consistency. The design highlights product features and usability while reinforcing the Red Cross identity with a clean, modern, and reliable look.

MY SKILL & SERVICE

  • Brand Identity Design
  • Brand Style Guides
  • Logo Design & Typography
  • Visual Storytelling
  • Print & Digital Design
  • Packaging Design
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Figma / Canva / Affinity Suite
  • Client Communication & Collaboration
  • Creative Direction & Strategy

Umair Arif

I specialize in building strong and timeless brand identities that help businesses stand out in competitive markets. From logos and color palettes to packaging and brand guidelines, I create complete identity systems that connect with audiences and support long-term growth.

My focus is on blending creativity with strategy—delivering designs that are not only visually appealing but also aligned with each client’s vision and business goals. With years of experience working with startups, e-commerce brands, and global organizations, I bring a professional approach to every project and deliver results that inspire trust, recognition, and loyalty.

MY CAREER

2019-2025

Freelance Designer

Started as a freelance graphic designer, working with startups and small businesses to create logos, packaging, and branding solutions. Built a strong foundation in design software and client collaboration.

2019-2025

Upwork & Fiverr Designer

Expanded into international freelancing, delivering brand identity and packaging projects for clients in the USA, UK, Canada, and beyond. Gained recognition for consistent quality and long-term client relationships.

2019 – Present

Brand Identity & Packaging Specialist

Worked with global organizations including the American Red Cross and the Hollywood Chamber of Commerce. Focused on building comprehensive brand identity systems and professional packaging designs that drive recognition, trust, and business growth.

MY customers

American Red Cross

Project Manager,
"Umair delivered packaging that was not only visually strong but also perfectly aligned with our brand identity. His attention to detail and ability to translate complex information into a clear, consumer-friendly design exceeded our expectations."

Hollywood Chamber of Commerce

Director,
"Working with Umair was a seamless experience. He has a deep understanding of brand identity and created visuals that represented our values with precision and creativity. His designs have elevated the way our brand is perceived."

Zeph Sanders

Entrepreneur
Umair is an outstanding designer who brings both creativity and professionalism to the table. He understood my vision from the start and turned it into a brand identity that truly speaks to my audience. I highly recommend him for any serious branding project.
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